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WKD are in need of a slight reposition.
We have repositioned them to become more of a cocktail mixer brand. WKD can taste good in cocktails and not just on its own.
Firstly:
Ads will be places in the alcohol isle in supermarkets, promoting new and inspirng coktails for people to try make themselves at home.
The ads will have #wickedcocktail on them, linking them back to Twi
The bottle will be redesigned with a handle and a more sophisticated design pattern on it.
Social competitions will begin where contestors simply create their own cocktails using WKD, upload their entry onto WKD's twitter. The winner will get their bottle created as a limited edition flavour sold across all UK superstores.
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