Google are a company with outstanding revolutionary history, creating and inspiring many people through their new and innovative ideas.
Insight: Google are always creating new up and coming technology, But they are often high-end expensive products that the everyday middle and lower class citizen cannot neccesarily afford.
Strategy: Google are to create a product that is affordable for all, as well as useful and inspirational.
Proposition: Create a bracelet in which is useful in every day life and make it affordable, exciting, and different.
So, what is something that many humans do on a daily basis? We laugh.
Based under the theory of laughter creating a source of energy to charge electronic devices: we introduce !GoogleCharge!
The bracelet around your wrist has technology on the inner layer that picks up on the minor vibrating sensations that go through ones body when laughing. It then charges the battery from within the bracelet. The more you laugh and the happier you are, the more the bracelet charges, the more you can charge your phone.
Simply plug the electronic device into the USB socket and the charge stored through happy emotions earlier that day will keep your Phone, Tablet etc. charged up out and about.
It will be affordable (around £40) for all and will come in a range of colours and sizes.
These ads here show the laughter of genuine everyday people with the sparks of energy coming off them showing the energy that is powering through the small bracelet
